I received this mailing today from American Express. Now, I will admit, I owe American Express more money than I'd like to admit to. So when I receive a note from them that is stamped "LAST NOTICE", in RED, my immediate reaction is not, "ooh, look, a nice leather-bound desk journal!", but rather to run for the bank statement, frantically scan for cancelled checks, try to figure out why my AmEx card isn't paid.
Someone in the marketing department at AmEx needs to be fired for this. It wasn't amusing. It was profoundly alarming. I can't imagine who thought this was amusing, but I hope that they were fired for it.

American Express causing a financial panic for good customers during an economically depressed year: PRICELESS!
Hey, maybe someone at American Express WAS fired and this was their last act as they walked out the door.
Given that almost every corporation uses Google Alerts to notify them every time their name, American Express, is used online, it's likely that American Express will come by eventually to read your post about American Express and the unhappy panic-stricken customer.
Okay, I've done my part to get you noticed. I hope it works.
Wow. That is shameless.
I'm an ardent believer in not using credit cards in general, but I can now be sure that if I ever absolutely need one I won't be going to American Express.
Hmm. I got the same notice today, but it doesn't have the "Last Notice" stamp. And it has a "With the compliments of American Express" sticker on the envelope.